Personal publications

Creativity Online was involved in two very interesting projects just before Christmas…both involved dealing with wonderful people who had poured their hearts and souls in to highly personal projects, one a memoir and the other a collected book of poetry.

My job was to hold their hands while we got the pieces finalised and published.

This wasn’t just about editing and not just prepping for publication, but largely a discussion about the purpose, the audience, the presentation – essentially (and rather crudely) a light touch branding and marketing initiative.

Having been involved in large scale, large budget marketing campaigns in former private and public sector employments, I realise that nothing done previously quite comes close to such a touching experience, helping people tell their story and communicate about their hopes and dreams.